I'm an owner of an independent automotive repair shop and I purchase all my tires from Morrison Tire. Their pricing is fair but what separates Morrison Tire from the rest of the tire shops is their service, I've been dealing with tire shops for almost thirty years and never experienced such excellent service AND consistency from a tire shop. I wouldn't think of purchasing my tires from anyone else and if I didn't repair and maintain my own vehicles I would trust Morrison Tire to do the job because I know they would do it right and price it right. Thanks guys ! Glen, Birch Street Automotive.